Web Privacy Policy

Your privacy is important to us and we take it seriously. We want you to know how we collect, use, share, protect and make use of personal information. In addition to this privacy policy, users of the ProValens system should consult the ProValens Terms of Use.

What Information We Collect

We respect the right to privacy of all visitors utilizing the ProValens system. We do not collect information that would personally identify you unless you choose to provide it. For example, if you choose to join the community at Alzheimer’s Speaks, the privacy policy and terms of use of that site apply. We do not save personal information, nor do we provide it to any other organizations.

Email Communications And Related Services

ProValens provides you with the opportunity to connect with other organizations and receive communications from them. In order for this to occur, you must opt in to authorize this direct interaction with outside entities. The email functionality on our site does not provide a completely secure and confidential means of communication. It’s possible that your email communication may be accessed or viewed by another Internet user while in transit to us. If you wish to keep your communication private, do not use our email.


We occasionally survey visitors. The information from these surveys is used in aggregated, de-identified form to help us understand the needs of visitors so that we can improve our service. The information may be shared with third parties with whom we have a business relationship. We do not ask for information in surveys that would personally identify you; if we do request contact information for follow-up, you may decline to provide it. If survey respondents provide personal information (such as an email address) in a survey, it is shared only with those people who need to see it to respond to the question or request, or with third parties who perform data management services for our site. Those third parties have agreed to keep all data from surveys confidential.

IP Addresses

The Web server automatically collects the Internet Protocol (IP) address of the computers that access our site. An IP address is a number that is assigned to your computer when you access the Internet. It is not truly personally identifiable information because many different individuals can access the Internet via the same computer. We use this information in aggregate form to understand how our services are being used and how we can better serve visitors.

Cookies And Other Tracking Technology

We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned. We collect information about visitors using “cookies” and similar technology such as Web beacons, Web bugs, pixel tags, and so on. We use this technology to recognize a repeat visitor and offer the visitor a set of services or information requested in a previous visit. We use session cookies to track a visitor’s path through our site during a visit, to help us understand how people use our service.

 How We Use The Information We Collect

We use the information we collect for things like:

  • Delivering or installing products
  • Marketing products and services
  • Conducting research and analysis
  • Establishing and managing your accounts with us
  • Operating, evaluating and improving our business
  • Fulfilling requests for products, services or information
  • Communicating things like special events and surveys
  • Identifying you on our websites and tailoring information to you based on your interactions with us online

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.

Except for authorized law enforcement investigations or other valid legal processes, we will not share any personally identifiable information we receive from you.

We May Share Some Information To Third Parties

We may share your personally identifiable information with third parties who we have engaged to help us provide the services. In each case, we will ensure that these third parties have agreed not to use or disclose your personal information except to help us provide the services.

We may provide third parties with aggregate statistics about our visitors, traffic patterns and related site information. These data reflect site-usage patterns gathered, but they do not contain behavioral or identifying information about any individual member unless that member has given us permission to share that information.

Use Of Cookies

Our Participating Organizations and their servers may use cookies when you view pages on their website. We do not control these third parties’ use of cookies or how they manage the nonpersonal information they gather through them. However, if you click on and visit a site maintained by one of our Participating Organizations, please be aware that ProValens is not responsible for the privacy practices of that site. You should read the privacy policies of each site you visit to determine what information that site may be collecting about you. Some organizations may participate in the Facebook/Nielsen program, which helps advertisers improve their measurement of advertising effectiveness. You can learn more about this program and find out how to opt out here: and here:

 Protecting Your Privacy

Whether you are visiting ProValens’ website or one of our Participating Organization’s websites, we use reasonable security measures to protect the confidentiality of personal information under our control and appropriately limit access to it. ProValens uses encryption technology, such as Secure Sockets Layer (SSL), to protect your personal information during data transport. SSL protects information you submit, such as ordering information including your name, address and credit card number. That being said, ProValens cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. We have taken reasonable steps to ensure the integrity and confidentiality of personally identifiable information that you may provide. You should understand, however, that electronic transmissions via the Internet are not necessarily secure from interception, and so we cannot absolutely guarantee the security or confidentiality of such transmissions.

Protecting Children’s Privacy

We are committed to protecting children’s privacy on the Internet, and we do not knowingly collect personal information from children.

 Links To Other Websites

Our websites link to other websites, many of which have their own privacy policies. Be sure to review the privacy policy on the site you’re visiting.

Privacy Policy Updates

We may need to update our privacy policy as technology changes and ProValens evolves. If we make significant changes to the privacy policy, we’ll post a prominent message on our websites.

We are committed to conducting our business in accordance with these principles in order to ensure the confidentiality of personal infor